Reebok x Maison Margiela Project 0 Instapump Fury "Memory Of" (White)


Reebok presents this artful, nostalgia inducing shoe with the help of Paris-based fashion house, Maison Margiela, a brand with inventive approaches to fashion. The Maison Margiela philosophy is that deconstruction and heritage go hand in hand. Following this idea, the Project 0 IF MO shoe is inspired by the concept of "Memory Of" which is a process evoking a memory of something that used to be, but no longer exists. Reebok and Maison Margiela have re-visualised iconic elements of retro Reebok styles to deconstruct a version of a vintage silhouette. What's unveiled is a shoe with only the memory of what was once left. The Project 0 IF MO features a monochrome slip on silhouette with exposed foam and intricate leather detailing. The shoe incorporates a Reebok Pump for a customizable fit.